Arin, member of the acclaimed South Korean K-pop girl group OH MY GIRL, was photographed carrying the KOORELOO Soho Pink, bringing the brand’s distinctive Greek craftsmanship into the vibrant world of K-pop style.

Since their debut, OH MY GIRL have become one of South Korea’s recognized girl groups, known for their distinctive visual identity and presence within contemporary K-pop culture. Arin, who has also developed her career as an actress, has emerged as a recognizable figure in Korean entertainment and fashion.

Photographed with the KOORELOO Soho Pink, Arin pairs the bag with an effortless off-duty look, allowing its vivid colour, rich woven texture and handcrafted detailing to take centre stage.

The Soho embodies the design language at the heart of KOORELOO: traditional Greek textile references reinterpreted through contemporary silhouettes, unexpected combinations of materials and an unmistakably individual approach to luxury.

From Athens to Seoul, the moment reflects the international character of KOORELOO — Greek craftsmanship crossing cultures and becoming part of a global fashion conversation.

KOORELOO — Designed in Greece. Worn around the world.