In an exclusive interview for Luxury Choice Magazine – Summer 2026, Lila Karagianni, Creative Director and Co-Founder of KOORELOO, opens up about the philosophy, emotions and personal experiences that have shaped the brand’s identity.

From transforming the traditional Greek kourelou into a contemporary expression of luxury to building an internationally recognized design house, she reflects on the importance of memory, authenticity and human connection in an increasingly fast-paced world.

She speaks about the irreplaceable value of craftsmanship, the emotional significance of handmade objects and the belief that true luxury is not simply about aesthetics, but about the stories and feelings that objects carry.

The conversation also explores femininity, the courage to create, the challenges of balancing motherhood with ambition, and the importance of remaining true to one’s vision in the face of imitation, expectations and change.

Looking beyond fashion, Lila shares her vision for KOORELOO as an evolving creative universe, where art, hospitality, design and storytelling come together. From artistic collaborations to new expressions of the brand in lifestyle and hospitality, each new chapter remains connected to the same philosophy: creating objects and experiences with soul.

At its heart, the interview is a reflection on identity, resilience and the power of staying connected to one’s roots while continuously moving forward.

Because for KOORELOO, true luxury is not only about what we create, but about what we make people feel.

Read The Interview (Page 40-44)