When art, wine and contemporary Greek design meet, a bottle can become a canvas.

KOORELOO collaborated with renowned Greek winery NICO LAZARIDI on a special collectible edition of Magic Mountain, bringing together two creative worlds through art, craftsmanship and contemporary storytelling.

For this collaboration, original artworks by KOORELOO Creative Director Leila Karagianni became the visual starting point for a series of distinctive wine labels, created especially for the iconic Magic Mountain collection.

Rather than approaching the project as a conventional label design, KOORELOO brought its own artistic language to the bottle — transforming original paintings into compositions that connect fashion, fine art and wine.

From Canvas to Bottle
The creative process began with original artworks, selected and adapted to become part of the identity of the limited-edition bottles.

Colour, line, symbolism and character moved from the canvas onto a new medium, while retaining the expressive quality of the original works.

The result is a collection in which the bottle itself becomes an object of design — a meeting point between Greek winemaking heritage and contemporary Greek creativity.

A Dialogue Between Two Greek Creative Worlds
NICO LAZARIDI has built its identity around the relationship between wine and art, making this collaboration a natural meeting of two brands that share an appreciation for creativity, authenticity and craftsmanship.

For KOORELOO, the project represents another expression of a creative philosophy that extends beyond fashion.

From handbags and textiles to hospitality, interiors and art-led collaborations, KOORELOO continues to explore new surfaces and new contexts through which its visual universe can be expressed.

The collaboration with NICO LAZARIDI transforms that philosophy into something unexpected: art that can be experienced through wine.

Beyond Fashion
The project also marks another step in KOORELOO’s evolution from a fashion label into a broader Greek creative and experiential design house.

The same artistic instinct that informs KOORELOO’s collections can move from a handcrafted bag to a painting, an interior, a hospitality project — or, in this case, the label of one of Greece’s distinctive wines.

Different mediums. The same creative language.

Art. Wine. Design. A shared celebration of contemporary Greek creativity.

Further Reading:

Read the original Fashion Daily feature on the KOORELOO × NICO LAZARIDI collaboration →

Behind the scenes on Instagram

Visit Nico Lazaridi Winery